The Eye Guide

Expert tips to help crow’s feet, fine lines, wrinkles, and dark circles

Did you know that the skin around the eyes is some of the thinnest on the body?

It is also drier, more sensitive, and contains less collagen. For these reasons, it is often the first to show the signs of premature skin ageing.

Taking care of the skin around your eyes is one of the most important steps in your skincare regimen. That’s why the expert dermal clinicians at Liberty Belle Skin Centre have come together to share the tips and tricks they’ve learned from being part of a premier clinic that has treated some of the most recognisable faces in the world and performed over one million skin treatments.

Follow our four tips below to get the best results from your skincare and give your eyes the care they deserve.

Tip 1. Invest in an eye cream that contains copper peptides

A good eye cream should be the foundation of care when it comes to the skin around your eyes. Look for peptide-rich formulations that include a copper peptide.

Copper peptides are true miracle workers for the eye area. They encourage elastin production, support skin hydration, work as antioxidants, and promote collagen production, which is critical for the collagen-deficient eye area. This multi-tasking action helps smooth the skin, reduce the appearance of fine lines and wrinkles, and combat free radicals.

Liberty Belle Rx Eye Do contains a powerful, antioxidant-rich Copper Peptide Complex to target fine lines, wrinkles, and crow’s feet. We believe this complex is the single best ingredient for the eye area. It is also one of the more expensive skincare ingredients, which is why you will not find it in all brands and products. Eye Do also includes an Octa-Peptide and a Skin Smoothing Peptide to boost smoothing effects, as well as a Dark Circle Complex to help minimise the appearance of dark circles. This peptide powerhouse should be the first step in a skincare regimen after cleansing.

Tip 2. Invest in Encapsulated Retinol for the eye area

While Retinol is one of the best skin-rejuvenating ingredients out there, you should always avoid the eye area when applying high-potency Retinol serums. That doesn’t mean you need to forgo the transformative effects of Retinol when it comes to your eyes, it simply means you should invest in a Retinol product that has been specifically formulated for the eye area, such as Liberty Belle Rx Eye Dream.

Our Eye Dream contains an Encapsulated Retinol Complex and a Red Algae Complex for the gentle delivery of anti-ageing benefits during the most restorative hours of the night. This low-dose and gradual-release Retinol is gentle enough to suit the eye area, yet powerful enough to make it an important investment for anyone with concerns about fine lines, wrinkles, and crow’s feet.

Tip 3. Use other quality skincare products around the eyes

There is a common misconception that you should only use dedicated eye products for the skin around the eyes. The reality is, if the skincare product is formulated to work gently, like the Liberty Belle Rx range, it can also be used on the skin under the eyes.

Layering suitable serums and moisturisers on top of your eye creams can deliver additional hydration. Layering may also increase skin smoothing effects, brighten, and support the skin barrier function and the skin’s self-repair and renewal mechanisms.

Essentially, all the benefits the rest of your face receives from serums and moisturisers can be transferred to the under-eye area as well.

Andrea Moss, CEO and co-founder of Liberty Belle Rx and Liberty Belle Skin Centre, is a passionate advocate for the use of the Rx range around and under the eyes.

“I’ve been using facial products under my eyes for years,” Andrea says. “The trick is being discerning in what brands and products you apply there. Liberty Belle Rx is formulated to be gentle even on the most delicate skin. It’s an easy way to maximise results from your skincare.”

The dermal clinicians at Liberty Belle Skin Centre particularly recommend using Glam Squad HA3 + B3 + B5 Brightening Hyaluronic Acid Serum under the eye area. This hydration hero contains a triple dose of HA for up to 72 hours of moisturisation, which can be extremely beneficial for the dry eye area. Glam Squad also includes the brightening power of Vitamin B3 (Niacinamide).

All Liberty Belle Rx moisturisers can also be applied under the eye area to increase hydration. For added blue light and pollution protection, our clinicians recommend Superhero Antioxidant Wrinkle Defence Cream. For red or sensitive skin, Power Broker Anti-Red Wrinkle Defence Cream with Glycoprotein and Squalane can help. Finally, for an anti-ageing boost, Star Quality Rich Wrinkle Defence Cream can be layered over your serums and eye creams.

Remember that not all products are suitable for the eye area. We recommend avoiding exfoliants and high-potency Retinol products around the eye to reduce potential irritation and damage to delicate skin.

Tip 4. Ensure you apply your products in the right order

The order in which you apply products is key to achieving best results. This is true of all regimens, and it is especially true when addressing the delicate eye area.

Eye Do Peptide Wrinkle Defence Eye Gel should be your first step after cleansing every morning and evening. This ensures that the active ingredients in Eye Do, like the celebrated Copper Peptide Complex, can penetrate the skin and work effectively to boost collagen, elastin, and antioxidants.

Next, follow with your serums and moisturisers to boost the results around your eye area. In the morning, always use a sunscreen like Liberty Belle Rx Superstar as the last step in your regimen. Preventing damage from sun exposure is critical to addressing the signs of ageing.

When introducing new products to your eye area we recommend proceeding slowly. Start with a small amount every few days and assess if any irritation has occurred before making it a daily ritual. Do not use non-eye products on the eyelids, which are more prone to irritation.

For application, apply a small amount of product onto your ring finger and gently pat onto the skin around the eyes. Avoid pulling the delicate skin, which can be damaged by a rigorous application.

We hope these insider tips help amplify the skincare results around your eyes. If you need help creating a skincare regimen, please visit our Skin Quiz at Or, for one-on-one advice, and the opportunity to speak to one of the Liberty Belle Skin Centre Dermal Clinicians, please visit here

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