Skincare ingredients are classified according to action – as either active or passive. Active skincare contains active ingredients, aka cosmeceuticals, which are included for their added beneficial effects on skin cells and appearance. Simple cosmetics contain passive ingredients, which do not effect this meaningful change in the skin’s quality and function.

When used as part of an effective skincare regime, actives contained within LBRx work either at the skin surface or deeper, to help improve areas such as deep hydration, skin barrier function, sun protection, brightening, exfoliation, skin cell renewal and antioxidant neutralisation of free radicals. Benefits such as these deliver added improvements in skin quality and health, including better skin tone and texture, and reduction in the appearance of pigmentation, fine lines and wrinkles. Not surprisingly active skincare has been described in the industry as ‘serious skin therapy minus the fluff’.